After seeing a handful of swatches of Urban Decay’s Vice, I thought it looked a lot like Chanel’s Taboo. They are similar but not dupes. I would describe Vice as a muted version of Taboo. Taboo is a deeper color and more blue. Also, the sparkle in Taboo is much more intense. And there’s the difference in price…Taboo is $27 and Vice is $15. So if you are not wanting to part with $30 for Taboo, go for Vice at half price. Vice is a gorgeous dark purple with plenty of shimmer. It is a very pigmented and has a smooth formula. Below are Taboo and Vice using one coat.