After seeing a handful of swatches of Urban Decay’s Vice, I thought it looked a lot like Chanel’s Taboo. They are similar but not dupes.  I would describe Vice as a muted version of Taboo.  Taboo is a deeper color and more blue.  Also, the sparkle in Taboo is much more intense.  And there’s the difference in price…Taboo is $27 and Vice is $15.  So if you are not wanting to part with $30 for Taboo, go for Vice at half price.  Vice is a gorgeous dark purple with plenty of shimmer.  It is a very pigmented and has a smooth formula.  Below are Taboo and Vice using one coat.

VICE ON LEFT, TABOO ON RIGHT (with flash)
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VICE ON LEFT, TABOO ON RIGHT (blurred to show sparkle)
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TABOO ON LEFT, VICE ON RIGHT (in sunlight)
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